Digital marketing is the use of online platforms, tools, and strategies to promote products, services, or brands. It involves channels like social media, search engines, email, websites, and online ads to connect with a target audience, drive engagement, and achieve business goals.
What is content marketing?
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Attract attention and generate leads and generate or increase online sales
Why is Social media marketing important?
Social media marketing is important because it allows businesses to connect directly with their target audience, build brand awareness, foster customer engagement, and drive traffic. With billions of active users, it’s a cost-effective way to promote products, gather insights, and achieve measurable results.
Why meta ads are importants ?
Meta Ads (formerly Facebook Ads) are important because they offer unparalleled access to a vast audience across Facebook, Instagram, and other Meta platforms. They allow businesses to target specific demographics, interests, and behaviors with precision, ensuring ads reach the right people. Meta Ads are cost-effective, measurable, and versatile, enabling businesses to achieve goals like brand awareness, lead generation, and sales conversion efficiently.
How much does PPC cost?
The cost of Pay-Per-Click (PPC) advertising varies based on factors like industry, keywords, competition, and platform. Typically, the cost per click (CPC) ranges from ₹5 to ₹200+ in India or $1 to $5 globally, but highly competitive industries like finance or law can see CPCs exceeding ₹1,000 or $50. You control your budget, making it scalable to your needs.
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